COMPLETE DEDICATION TO INNOVATIONS FOR EVEN GREATER ENVIRONMENTAL RESPECT!
ECOLOGICAL PRODUCT DESIGN AND NATURE PROTECTION
Several years ago, we decided to significantly reduce the negative impact of product packaging on the environment. We approached packaging design from an ecological perspective and adopted what we now call Ecological Design Approach..
THINKING ABOUT THE IMPACT ON THE ENVIRONMENT WITH US IS UNDERSTANDING
At Yves Rocher, it's a way of life; you can feel our environmental and nature care in every breath, see it in the soil we walk on, and feel the emotion very strongly... And the best part is, you don't have to go to the other end of the world to see it for yourself! Our dedication begins where everything is produced – in the heart of France, in the small town of La Gacilly. It's the birthplace of our founder, Mr. Yves Rocher, but also the location of our fields and production facilities today.
Have you ever heard of a place where an industrial production facility is also referred to as a high biodiversity area? The combination of pure industry and lush flora and fauna has led us to perfection, and the place has been harmoniously coexisting with nature from day one (for more than 60 years now!).
From the beginning, we understood that industrial facilities could exist in an untouched natural environment, but that production must be approached entirely ecologically. From this came our motto when it comes to production: We will only produce our products if sustainable development is possible for them, while respecting biodiversity. There are no compromises in terms of quality, performance, and customer satisfaction.
BOTANIST, HARVESTER, FARMER, PRODUCER, AND MERCHANT
Yes, that's all us. And in none of these fields do we lose focus on quality. This way of working, where we are responsible for every step in the business, is not easy. There are no intermediaries, and the entire responsibility rests on us. Just the way we like it! This way, we can guarantee our customers expertise in absolutely every element of the production chain and ensure an uncompromising ecological approach.
This approach is based on 3 principles: reduce – reuse – recycle. These three concepts were enough to describe what we are focused on and how much responsibility we want to take for our planet.
REDUCE unnecessary packaging additives, keep only what is essential
Less unnecessary material produced means more clean nature. This simple principle is very important to us. We have reduced the consumption of materials from non-renewable sources to reduce our environmental impact.
We've put our packaging on a diet! :)
An example is our concentrated shower gels and shampoos, which are small but powerful. With an impressive 50% less plastic compared to our traditional products*, they are the most beautiful representation of our commitment to nature.
*Compared to 400ml shower gel and 300ml shampoo packaging.
Do you know what secondary packaging is?
When you buy a face cream from Yves Rocher, for example, it comes in a glass jar that is further packaged in a cardboard box. The same goes for perfumes.
We have drastically reduced secondary packaging where it is not necessary, and we guarantee that where it is used, the paper and cardboard for its production come exclusively from sustainably managed forests with certifications that further ensure that biodiversity conservation is taken into account during logging.
REUSE and give packaging a new life
We don't like throwing things away. We recycle as many times as possible. We believe there's a solution to every problem, and it bothers us to see containers cluttered with waste. Waste is not garbage to us; it should be synonymous with sustainability and reuse.
Here's an example from our factory! Excess cardboard after producing product boxes gets a new life by being repurposed into gift package boxes and product sets. Check the labels on them next time you buy a gift for a loved one or receive a favorite set of Yves Rocher products as a gift! ;)
RECYCLE because our formulas deserve packaging that's not just eco-designed but more than that
How to reduce the production of unnecessary material and why reuse it if we're not going to recycle it?
A few years ago, we started actively recycling and using recycled material. There's no compromise on quality; in fact, we're continuously improving it.
Since October 2020, all bottles coming out of our production facilities are made from 100% recycled plastic and plastic suitable for further recycling. With this commitment, we've reduced the production of 2700 tons of new plastic! It's not just about wanting and talking; it's about taking action and actually implementing all the necessary steps to turn words into actions!
We continue with our priority, which is glass over plastic whenever possible. We all know that glass can be infinitely recycled! :)
WHAT WILL WE DO IN THE FUTURE?
We'll add one more letter R - RETHINK!
Committed and thoughtful beauty, in our opinion, knows no bounds.
We're constantly seeking innovations to provide our customers with natural, authentic, and responsible beauty solutions that further protect the environment.
Thanks to you, thinking about the future is a bit easier. For many years now, we've been an active member of the Yves Rocher Foundation and its Plant for the Planet program.
When you purchase one concentrated shower gel or concentrated shampoo, the Yves Rocher Foundation plants one tree. Here are some staggering numbers: Over 100 million trees have been planted in 13 years, which means one tree is planted every 4 seconds! We look forward to seeing how many trees will be planted this year and if we'll surpass the previous figure!
And don't forget, every time you recycle, you give waste a second life. :)
